Debes Intervenir Hana Nui: Palapala Hōʻike Palekana na Eduardo Walles

ʻO Debes Intervenir Hana Nui: Palapala Hōʻike Palekana na Eduardo Walles he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2020

Debes Intervenir Hana Nui: Palapala Hōʻike Palekana

na Eduardo Walles

Mea Kūʻai: tApp

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

9,125

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #101449

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Debes Intervenir Hana Nui: Palapala Hōʻike Palekana

Kikokikona Puke: ʻO Debes Intervenir kahi hōʻike palapala hōʻike palekana wahi hana i hana ʻia no kahi hale hana ʻoihana. Hōʻike nā palapala i ka hoʻohana pololei a me ka hoʻohana kūpono ʻole o nā mea hana a me nā lako. Kālele kēlā me kēia hiʻohiʻona i ka manawa ma mua koke o ka hana ʻana o kahi ulia pōpilikia. Hoʻohana ʻia kahi ʻano kiʻi hoʻohenehene e kūkulu i kahi pilina aloha a maopopo pono me nā limahana. Alakaʻi kahi ʻano kiʻi hoʻolaha i nā limahana ma waena o kēlā me kēia leka. Ua kaha ʻia ke kiʻi noiʻi me nā mea hana kiʻi vector e mālama i kahi laina kūlohelohe a wehe wale, a laila hoʻokalakala ʻia a hoʻohui ʻia me ka polokalamu hoʻoponopono kiʻi. Ua paʻi ʻia kēlā me kēia palapala ma luna o ka styrene a nānā i ka nui he 900 i ka 600 mīlimika.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Debes Intervenir Hana Nui: Palapala Hōʻike Palekana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Debes Intervenir Hana Nui: Palapala Hōʻike Palekana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Debes Intervenir Hana Nui: Palapala Hōʻike Palekana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Nā Ana a me ka Hoʻopili: Styrene 900 mm X 600 mm. Depth. 50
Nā Lepili: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
ʻEnehana Hana: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Pilikia Hoʻolālā: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Noiʻi: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Hoʻoulu Manaʻo: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Ka Lōʻihi o ka Papahana: The project started in September 2016 and finished in November 2016 in CDMX.
Kaʻina Hana: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Nā Palapala Kuleana: None, everything was created form scratch.
Nā Lālā Hui: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Nā Kuleana Kiʻi: None, everything was created form scratch.