Women of Wonder University Hōʻailona ʻOihana by Salvita Bingelyte

Women of Wonder University Hōʻailona ʻOihana by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Women of Wonder University Hōʻailona ʻOihana

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Keleawe Winner in Kiʻi Category

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Colors

The Design

About Women of Wonder University Hōʻailona ʻOihana

He hōʻailona ʻoihana i hana ʻia no ke Kulanui ʻo Women of Wonder, he papa hana no nā pule he ʻumikumamālua e hoʻomākaukau ana i nā wāhine no ka hana a me ke kaulike ola ma hope. Hoʻohui ka hōʻailona i nā huapalapala mua o Women of Wonder i loko o ka huaʻōlelo pōkole WoW, i kākau ʻia me nā huapalapala paʻakikī. Hōʻike ka waihoʻoluʻu ʻākala i ke ʻano wahine a me ka manawa kūpono, ka waihoʻoluʻu polū mālamalama i ka hāmama a me ka nānā ʻana, a me ka waihoʻoluʻu polū pōʻeleʻele i ka hilinaʻi a me ka ʻike. Hoʻohana ʻia ka hōʻailona waihoʻoluʻu ma luna o nā papa keʻokeʻo, a hoʻohana ʻia hoʻi ka hōʻailona keʻokeʻo ma luna o nā papa ʻālohilohi. Hāʻawi ke kālailai i ka papahana i ka ʻikea nui a me ka ikaika.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Women of Wonder University Hōʻailona ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Women of Wonder University Hōʻailona ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Women of Wonder University Hōʻailona ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens