Pop Pop Hana Nui: Hoʻolālā ʻAha by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Hanana a me Mea E Hana ʻIa Nei Competition Category.

KeleaweHanana· 2020

Pop Pop Hana Nui: Hoʻolālā ʻAha

by Tist

Client: Tist

A' Design Award Keleawe Winner in Hanana Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Hana Nui: Hoʻolālā ʻAha

Kikokikona Puke: ʻO Pop Pop kahi hoʻolālā ʻaha kau hoʻoilo i hana ʻia no nā hale kūʻai hoʻokuʻu ʻauhau ʻewalu ma Korea. Hoʻohui kēia papahana i nā mea moʻomeheu me ka hale kūʻai e hāʻawi ai i kahi ʻike ʻoi aku ma mua o ka kūʻai maʻamau. ʻO ke kumuhana Kauhale Santa ke hoʻohui i ka hoʻoilo, ka Kalikimaka a me nā makana, e hoʻomanaʻo ai i nā manawa waiwai o ka huakaʻi. Hoʻohui ʻia nā kiʻi paʻi o nā ʻano kanaka, holoholona a me nā kumulāʻau me nā laina uhi kekahi i kekahi, no laila hiki ke heluhelu ʻia nā kiʻi e like me kahi hoʻokele hoʻonaninani. Hoʻohana ʻia ke kukui neon-flex, ka akalika a me ka fomex e hoʻohui ai i ke kala a me ka mālamalama i ka wahi kūkulu keʻokeʻo.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Pop Pop Hana Nui: Hoʻolālā ʻAha i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pop Pop Hana Nui: Hoʻolālā ʻAha he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pop Pop Hana Nui: Hoʻolālā ʻAha i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk