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Sense of Forest Perfumery Mākeke Nui by Dmitry Pozarenko

Sense of Forest Perfumery Mākeke Nui by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Loko Hale a me Hōʻike Competition Category.


KalaLoko Hale· 2020

Sense of Forest Perfumery Mākeke Nui

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award Kala Winner in Loko Hale Category

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Verified Award Winner

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Colors

The Design

About Sense of Forest Perfumery Mākeke Nui

ʻO ke kiʻi o kahi ululāʻau hoʻoilo loulou i lilo i mea hoʻoikaika o kēia pāhana. ʻO ka nui o nā pakanā o nā kumu lāʻau kūlohelohe a me ka granite e hoʻokaʻawale i ka mea nānā i kahi kahawai plastik a me nā hiʻohiʻona ʻike i nā hōʻailona o ke ʻano. Hāʻawi ʻia ka ʻenehana ʻenehana a nā ʻāpana o ke kala a ʻulaʻula a me ke keleawe hoʻoneʻe ʻōmaʻomaʻo. ʻO kahi hale kūʻai kahi wahi o ka hoihoi a me ke kamaʻilio no ka ʻoi aku o 2000 mau kānaka i kēlā me kēia lā.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Sense of Forest Perfumery Mākeke Nui i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sense of Forest Perfumery Mākeke Nui he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Sense of Forest Perfumery Mākeke Nui e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging
The total area is 1238 sq.m.
Tags
interior design, retail space, metal, stone, wood, nature
Production Technology
Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge
The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research
The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration
The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration
The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow
The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members
Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits
All images: photographer Mick Pomortsev, 2019.

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