Caster Kāohi Mamao na Mariana Couto and Tiago Correia

ʻO Caster Kāohi Mamao na Mariana Couto and Tiago Correia he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Mea Uila Kikohoʻe.

HaoMea Uila· 2020

Caster Kāohi Mamao

na Mariana Couto and Tiago Correia

Mea Kūʻai: Telefonica

Mea Lanakila A' Design Award Hao ma ka Māhele Mea Uila

21,287

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #102595

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Caster Kāohi Mamao

Ua hoʻolālā ʻia ka mamao mamao Caster no ka hoʻohana me Telefonica's Movistar a me ka lawelawe TV. ʻO nā mea kaohi nui ka wahi hoʻokele i hoʻonohonoho ʻia waena a me ka hōʻailona kau pono no ka hana kauoha leo i hoʻohui ʻia e hiki ai i ka mea hoʻohana ke launa pū me ke kōkua uila Aura. Ma ka ʻaoʻao huli o ke kāohi mamao, hāʻawi kahi uhi palupalu i kahi hōʻoluʻolu hou a me kahi paʻa pono, i hiki ai ke mālama pono. Ma muli o ke kukui uila i kūkulu ʻia i loko, nā pihi i hoʻohana pinepine ʻia ma ke kukui mamao ke kukui ʻia ke mālama ʻia ka hāmeʻa i kahi lumi mālamalama.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Caster Kāohi Mamao i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Caster Kāohi Mamao he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Caster Kāohi Mamao no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Nā Ana a me ka Hoʻopili: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Nā Lepili: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
ʻEnehana Hana: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Pilikia Hoʻolālā: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Noiʻi: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Hoʻoulu Manaʻo: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Ka Lōʻihi o ka Papahana: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Kaʻina Hana: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Nā Palapala Kuleana: Copyrights belong to Tech4home Ltd 2019
Nā Lālā Hui: Mariana Couto
Tiago Correia
Nā Kuleana Kiʻi: All images created by João Santos (Chief Design Officer at Tech4home)