Pizzamax Hoʻokalakupua Waiwai Kalepa by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KeleaweKiʻi· 2020
Pizzamax Hoʻokalakupua Waiwai Kalepa
Client: Salvita Design
A' Design Award Keleawe Winner in Kiʻi Category
- 13,056
- Verified Award Winner
- Verify Award Status for #102715
The Design
About Pizzamax Hoʻokalakupua Waiwai Kalepa
ʻO Pizzamax kahi hoʻokalakupua waiwai kalepa no kahi lālani hale ʻaina pizza liʻiliʻi ma Lithuania. Ua hoʻohuihui ka hoʻokalakupua mua i kekahi mau ʻano kiʻi like ʻole a liʻiliʻi ka manaʻo o nā mea kūʻai i ka waiwai kalepa. Hoʻohana ke kālailai hou ʻana i kahi logo maʻalahi me nā waihoʻoluʻu ʻulaʻula, ʻeleʻele, a keʻokeʻo, nā waihoʻoluʻu i pili i ka pizza Italia kahiko. Ua kau ʻia nā huaʻōlelo pizza a me max ma nā ʻaoʻao ʻokoʻa o nā kāleka ʻoihana a me nā pahu pizza. Loaʻa i nā huapalapala M a me X nā welau piko e hōʻike ana i nā poʻe kahu palaoa e lawe ana i nā pizza me nā lima pololei. Ua hoʻohana ʻia ka hoʻokalakupua ma nā kāleka ʻoihana, ka pepa leka poʻo, nā pahu pizza, a me nā lole.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Pizzamax Hoʻokalakupua Waiwai Kalepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pizzamax Hoʻokalakupua Waiwai Kalepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pizzamax Hoʻokalakupua Waiwai Kalepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
