Woonwaard Hōʻailona Hui ʻOihana by Ruud Winder - Rebrandt

Woonwaard Hōʻailona Hui ʻOihana by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

GulaKiʻi· 2021

Woonwaard Hōʻailona Hui ʻOihana

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

A' Design Award Gula Winner in Kiʻi Category

52,774

Verified Award Winner

Verify Award Status for #103738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Hōʻailona Hui ʻOihana

He hōʻailona hui ʻoihana ʻo Woonwaard i hana ʻia no kekahi o nā hui hale hoʻolimalima nui loa ma Netherlands. He hou a koʻikoʻi ka hōʻailona, a hōʻike ia i ka maluhia a me ka mālie. Hōʻike ke kākuhikuhi i ka ʻokoʻa o nā mea hoʻolimalima a me nā ʻano maikaʻi o ka hoʻolimalima ʻana. Hāʻawi ʻia kēlā me kēia hoʻohana i kahi pūʻulu pōʻai kūʻokoʻa, i lawe ʻia mai kahi kākuhikuhi kumu o nā pōʻai ʻoi aku ma mua o 250 ma nā hoʻonohonoho a me nā waihoʻoluʻu like ʻole. Hoʻohana nā mea paʻi ʻia i ka pepa i hōʻoia ʻia e FSC me ʻeono waihoʻoluʻu Pantone a me ka ʻeleʻele. Hōʻemi nā hoʻohana kikohoʻe i ka hoʻohana ʻana i ka pepa.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Woonwaard Hōʻailona Hui ʻOihana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Woonwaard Hōʻailona Hui ʻOihana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Woonwaard Hōʻailona Hui ʻOihana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®