Typotect Hoʻokalakupua Waiwai Kālepa na Seulah Choi

ʻO Typotect Hoʻokalakupua Waiwai Kālepa na Seulah Choi he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

Typotect Hoʻokalakupua Waiwai Kālepa

na Seulah Choi

Mea Kūʻai: Seulah Choi

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,550

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #104366

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Typotect Hoʻokalakupua Waiwai Kālepa

ʻO Typotect kahi hoʻokalakupua waiwai kālepa i hoʻolālāʻia no kahi hale hōʻikeʻike noʻeau hou i hoʻolaʻa ʻia i ka hana a Piet Zwart, kekahi mea hoʻomaka o ke ʻano hou (modernism). Hoʻohui ka inoa i nā huaʻōlelo typography a me architect, e hōʻike ana i nā ʻano hana ʻelua a Piet Zwart i hana ai. Hoʻohālikelike hou ka hoʻokalakupua i ʻekolu hiʻohiʻona i loaʻa i loko o kāna mau hoʻolālā: ʻekolu waihoʻoluʻu kumu, nā mea laina lahilahi, a me nā ʻano pālahalaha i hoʻonohonoho ʻia i loko o kahi wahi ākea. ʻIke ʻia kahi laina ʻulaʻula lahilahi ma luna o kēlā me kēia hoʻohana ʻana, a piha nā ʻano pālahalaha i ke kala uliuli a me ka melemele. He mea paʻi kēia hoʻokalakupua a hoʻohana ʻia ma nā palapala hoʻolaha, kāleka inoa, tikiki, a me nā stika paia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Typotect Hoʻokalakupua Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Typotect Hoʻokalakupua Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Typotect Hoʻokalakupua Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Nā Ana a me ka Hoʻopili: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Nā Lepili: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
ʻEnehana Hana: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Pilikia Hoʻolālā: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Noiʻi: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Hoʻoulu Manaʻo: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Ka Lōʻihi o ka Papahana: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Kaʻina Hana: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.