ʻO Beauty United Space Ka Hoʻolālā Loko o ka Hale Hoʻonani na John Sun and Renee Zhu he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.
GulaLoko Hale· 2020
Beauty United Space Ka Hoʻolālā Loko o ka Hale Hoʻonani
Mea Kūʻai: DDDD Creative Company
Mea Lanakila A' Design Award Gula ma ka Māhele Loko Hale
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #104564Ka Hoʻolālā
E Pili Ana iā Beauty United Space Ka Hoʻolālā Loko o ka Hale Hoʻonani
ʻO Beauty United Space kekahi hale hoʻonani lauoho a me ka nani i loko o Wuhan, Kina. Ma kahi o 220 mika ʻāpana ka nui o ka loko, a hui pū ʻia nā lawelawe ʻoki lauoho, hoʻonaninani lauoho a me ka pena maka ma kahi hoʻokahi. Hoʻokaʻawale nā waihoʻoluʻu nui o ka hōʻailona hōʻike o ka hui i nā wahi like ʻole a hana i nā ʻokoʻa waihoʻoluʻu ikaika. Hoʻohana ʻia nā mea kūmole o ke kaʻa ʻōhua ma ke ʻano he kumuhana ma ka wahi holoʻokoʻa. ʻO nā lako hana, ʻo ia nā papa terrazzo i hana mua ʻia, nā kile sima, ke kila kūpaʻa aniani a me ka mea i palaki ʻia, a me nā noho plastika i hoʻoheheʻe ʻia. Kōkua nā wahi launa pū a me nā hōʻikeʻike huahana i nā malihini e hoʻomaopopo i ka hui.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Beauty United Space Ka Hoʻolālā Loko o ka Hale Hoʻonani i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Beauty United Space Ka Hoʻolālā Loko o ka Hale Hoʻonani he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Beauty United Space Ka Hoʻolālā Loko o ka Hale Hoʻonani i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Nā Ana a me ka Hoʻopili
- About 220 square meters.
- Nā Lepili
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- ʻEnehana Hana
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Pilikia Hoʻolālā
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Noiʻi
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Hoʻoulu Manaʻo
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Ka Lōʻihi o ka Papahana
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Kaʻina Hana
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Nā Lālā Hui
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Nā Kuleana Kiʻi
- Photographer: Sensor Images
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
