Zodiacville Runners Ka Hōʻike Kiʻi no ka Puke Keiki by Juyeon Park

Zodiacville Runners Ka Hōʻike Kiʻi no ka Puke Keiki by Juyeon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Paʻi a me Pāpaho Paʻi Competition Category.

KeleawePaʻi· 2021

Zodiacville Runners Ka Hōʻike Kiʻi no ka Puke Keiki

by Juyeon Park

Client: Karandashi

A' Design Award Keleawe Winner in Paʻi Category

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Verified Award Winner

Verify Award Status for #105475

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zodiacville Runners Ka Hōʻike Kiʻi no ka Puke Keiki

ʻO Zodiacville Runners kahi kaʻao keiki i kiʻi ʻia e pili ana i nā holoholona o Zodiacville, ka poʻe i hui pū me kahi ʻahamele holo kīnohi i mālama ʻia e ke Aliʻi Kelekona. Hoʻohui nā kiʻi i nā ʻano o ke kiʻi Kōlea kahiko ʻo minhwa me kahi ʻano pointillism kikohoʻe. Ua kau pālahalaha ʻia nā kiko haʻahaʻa he nui, hoʻokahi a hoʻokahi, mai ka ʻike ʻana i kahi ʻenehana pena kua o ka Hikina. He 260 mīlimika ka lōʻihi a me ka laulā o ka puke, a he mau kihi poepoe kona no ka palekana. Hōʻike ka ʻāpana mua i ka moʻolelo no nā keiki, a hāʻawi ka ʻāpana ʻelua i nā alakaʻi aʻo a me nā mea kōkua no nā kumu.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Zodiacville Runners Ka Hōʻike Kiʻi no ka Puke Keiki i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zodiacville Runners Ka Hōʻike Kiʻi no ka Puke Keiki he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Zodiacville Runners Ka Hōʻike Kiʻi no ka Puke Keiki i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
Dimensions & Packaging: 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
Tags: Illustration, Fairy Tale, Pointillism, Zodiac
Production Technology: Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
Design Challenge: There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
Research: The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
Inspiration: This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
Project Duration: The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
Operation Flow: The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
Team Members: Juyeon Park
Image Credits: Juyeon Park, 2019