Statice ʻo Ka Statice Brand Visual Identity Design by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Statice ʻo Ka Statice Brand Visual Identity Design

by Jia Cheng

Client: Statice GmbH

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #105916

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Colors

The Design

About Statice ʻo Ka Statice Brand Visual Identity Design

ʻO Statice kahi hui i hoʻokumu ʻia ma Berlin e hāʻawi ana i kahi hopena anonymization data no ka hoʻomohala ʻana i nā ʻenehana pili pilikino. I loko o kēia pāhana, ua hōʻike ʻia kahi ʻōnaehana ʻike hiʻohiʻona maikaʻi loa. ʻO ka hoʻololi ʻana o nā D ʻelua (ka ʻikepili kumu i ka ʻikepili synthetic) ka inoa inoa S, kahi e alakaʻi ai i nā hiʻohiʻona hiʻohiʻona pono a kū hoʻokahi. ʻAʻole wale mai ka statice (Sea lavenders) ka waihoʻoluʻu e hōʻike pololei i ka ʻike inoa inoa a kūkulu i ka hilinaʻi, e hōʻike hou i ke kiʻi brand.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Statice ʻo Ka Statice Brand Visual Identity Design i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Statice ʻo Ka Statice Brand Visual Identity Design he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Statice ʻo Ka Statice Brand Visual Identity Design i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.