ʻO The Multiverse Primary Function: Ala Ho'okomo Ho'olauna na Hong Kong Trade Development Council he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hanana a me Mea E Hana ʻIa Nei.
KalaHanana· 2021
The Multiverse Primary Function: Ala Ho'okomo Ho'olauna
na Hong Kong Trade Development Council
Mea Kūʻai: Hong Kong Trade Development Council
Mea Lanakila A' Design Award Kala ma ka Māhele Hanana
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #106404Ka Hoʻolālā
E Pili Ana iā The Multiverse Primary Function: Ala Ho'okomo Ho'olauna
Ke Multiverse he ala ho'okomo ho'olauna i ho'olālā 'ia no kahi keʻena hō'ike'ike wati a me nā uaki ma Hong Kong. Uhi ka ala i 745 mika huinahā a alaka'i i nā malihini i nā keʻena wati kaulana. He puka komo aniani poepoe e hō'ailona ana i ke ala nui. Ma loko, kū ma waenakonu kahi wailele LED aniani he 5 mika ke ki'eki'e me ke pale aniani i luna. Alaka'i nā puka kumuhana i 'ehā 'āpana a me kahi lumi ho'omaha. Kūkulu 'ia nā paia me nā kila alumini hiki ke ho'ohana hou 'ia i uhi 'ia me nā ki'i vinila a me nā papa aniani. Hō'ike ka mana'o 'a'ala i ka mana'o no'eau o kahi mea hana wati akamai i noʻonoʻo 'ia.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā The Multiverse Primary Function: Ala Ho'okomo Ho'olauna i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Multiverse Primary Function: Ala Ho'okomo Ho'olauna he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā The Multiverse Primary Function: Ala Ho'okomo Ho'olauna e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
- Nā Ana a me ka Hoʻopili
- The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
- Nā Lepili
- Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
- ʻEnehana Hana
- The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
- Pilikia Hoʻolālā
- The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
- Noiʻi
- Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
- Hoʻoulu Manaʻo
- Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
- Ka Lōʻihi o ka Papahana
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
- Kaʻina Hana
- To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
- Nā Palapala Kuleana
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Nā Lālā Hui
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee - Nā Kuleana Kiʻi
- Hong Kong Trade Development Council
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