Future Tribes Hoʻolālā ʻana o ka Wahi Hanana by Hong Kong Trade Development Council

Future Tribes Hoʻolālā ʻana o ka Wahi Hanana by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Hanana a me Mea E Hana ʻIa Nei Competition Category.

KeleaweHanana· 2021

Future Tribes Hoʻolālā ʻana o ka Wahi Hanana

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Keleawe Winner in Hanana Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Future Tribes Hoʻolālā ʻana o ka Wahi Hanana

ʻO Future Tribes he hoʻolālā wahi hanana i hana ʻia no Centrestage, he hōʻike lole ʻehā lā ma Hong Kong nāna i hōʻike i 240 mau hōʻailona kālepa i loko o kahi wahi 9000 mika huinahā. Uhi kēia hoʻolālā i ke alahaka komo, kahi wahi hōʻike waenakonu, a me kahi wahi ʻeʻe kaʻa lio (catwalk). Hoʻohui ke ʻano nānā i nā hōʻailona moʻomeheu kahiko, e like me nā rune, nā hieroglyph, a me nā tattoo, me ka ʻenehana hou. Hoʻohana ʻia nā hōʻike holographic fan, nā pale LED, a me nā kukui huinakolu neʻe. Ua hana mua ʻia nā mea āpau ma waho o ka wahi a hoʻonohonoho ʻia ma laila i loko o ʻekolu lā.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Future Tribes Hoʻolālā ʻana o ka Wahi Hanana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Future Tribes Hoʻolālā ʻana o ka Wahi Hanana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Future Tribes Hoʻolālā ʻana o ka Wahi Hanana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
Dimensions & Packaging: The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
Tags: Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
Production Technology: Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
Design Challenge: The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
Research: The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
Inspiration: The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow: The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
Patents: Copyrights belong to Hong Kong Trade Development Council, 2019
Team Members: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng
Image Credits: Hong Kong Trade Development Council