ʻO Neon Nights Kahua o ka Mea Hoʻonohonoho ʻAha Kālepa na Hong Kong Trade Development Council he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hanana a me Mea E Hana ʻIa Nei.
KalaHanana· 2021
Neon Nights Kahua o ka Mea Hoʻonohonoho ʻAha Kālepa
na Hong Kong Trade Development Council
Mea Kūʻai: Hong Kong Trade Development Council
Mea Lanakila A' Design Award Kala ma ka Māhele Hanana
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #106406Ka Hoʻolālā
E Pili Ana iā Neon Nights Kahua o ka Mea Hoʻonohonoho ʻAha Kālepa
ʻO Neon Nights he hoʻolālā hanana i haku ʻia no kekahi ʻaha kālepa moda ma Hong Kong. Hoʻohui ka manaʻo kumu i nā ʻano waihoʻoluʻu moda o kēia manawa me ka helehelena o nā hōʻailona alanui neona kahiko o Hong Kong. Ua hoʻolālā ʻia ʻekolu wahi. Kū kekahi hana hoʻokipa ma ka puka komo nui o kahi hanana. Ua loaʻa i ka puka komo o ka hale hōʻikeʻike he mālama like ʻana. Ma loko o ka hale, hoʻokipa kekahi wahi hana lehulehu he 300 mika ʻāpana i nā hōʻikeʻike moda, nā hālāwai kūkākūkā a me nā hālāwai ʻokoʻa. Hoʻokumu nā papa metala me nā kiʻi ʻoki ʻia, nā papa waihoʻoluʻu kukui hope a me nā hōʻailona ʻano neona i ka helehelena ʻeleu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Neon Nights Kahua o ka Mea Hoʻonohonoho ʻAha Kālepa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Neon Nights Kahua o ka Mea Hoʻonohonoho ʻAha Kālepa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Neon Nights Kahua o ka Mea Hoʻonohonoho ʻAha Kālepa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Nā Ana a me ka Hoʻopili
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Nā Lepili
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- ʻEnehana Hana
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Pilikia Hoʻolālā
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Noiʻi
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Hoʻoulu Manaʻo
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Ka Lōʻihi o ka Papahana
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Kaʻina Hana
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Nā Palapala Kuleana
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Nā Lālā Hui
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Nā Kuleana Kiʻi
- Hong Kong Trade Development Council
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