Transformers the Skin Test House Hale Kūʻai Pop Up na Hsuan-Hui Lee

ʻO Transformers the Skin Test House Hale Kūʻai Pop Up na Hsuan-Hui Lee he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

HaoLoko Hale· 2021

Transformers the Skin Test House Hale Kūʻai Pop Up

na Hsuan-Hui Lee

Mea Kūʻai: Birkin Creative Integrated Marketing Service Limited

Mea Lanakila A' Design Award Hao ma ka Māhele Loko Hale

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #107197

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Transformers the Skin Test House Hale Kūʻai Pop Up

Ke Kime Hoʻāʻo ʻIli Transformers he hale kūʻai pop up i hoʻolālāʻia no kahi hōʻailona mea hoʻonani ʻili. Ua kūkulu ʻia ka hale kūʻai mai nā ipu paʻa me kahi ʻōnaehana kila, a ʻo ka papahele, ke kaupaku, a me nā paia i hana ʻia mai nā mea lāʻau a me nā mea kūpono i ke kaiapuni. Hōʻike nā pahu kukui LED a me nā hale hōʻikeʻike i nā huahana ma loko. Hiki ke hōʻuluʻulu ʻia nā ʻāpana i loko o ʻumikumamālua hola, a hiki ke hui pū ʻia i nā helu like ʻole, a hiki ke hoʻohui ʻia kahi malu no ka wā ua. He hoʻohana hou ʻia nā mea āpau, a ua hōʻuluʻulu ʻia a wehe hou ʻia ka hale kūʻai ma kahi o kanaono manawa no nā hanana hōʻikeʻike ma nā wahi lehulehu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Transformers the Skin Test House Hale Kūʻai Pop Up i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Transformers the Skin Test House Hale Kūʻai Pop Up he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Transformers the Skin Test House Hale Kūʻai Pop Up no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Nā Ana a me ka Hoʻopili: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Nā Lepili: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
ʻEnehana Hana: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Pilikia Hoʻolālā: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Noiʻi: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Hoʻoulu Manaʻo: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Ka Lōʻihi o ka Papahana: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Kaʻina Hana: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Nā Lālā Hui: Birkin Creative Integrated Marketing
Nā Kuleana Kiʻi: Birkin Creative Integrated Marketing