SciFest Los Angeles Ka ʻŌnaehana Hōʻike Ahamele by Ching-Fa Lung

SciFest Los Angeles Ka ʻŌnaehana Hōʻike Ahamele by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2021

SciFest Los Angeles Ka ʻŌnaehana Hōʻike Ahamele

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SciFest Los Angeles Ka ʻŌnaehana Hōʻike Ahamele

ʻO SciFest Los Angeles kahi ʻōnaehana hōʻike ahamele i hana ʻia no kahi ahamele kiʻiʻoniʻoni kūlana walu lā, i hoʻolaʻa ʻia i nā kiʻiʻoniʻoni moʻokalaleo ʻepekema. Hōʻiliʻili ka papahana i nā kiʻiʻoniʻoni moʻokalaleo ʻepekema kahiko mai 1970 a i 2017, e uhi ana i nā ʻano liʻiliʻi e like me ka hana ʻoi, ke kiʻi hoʻoluli, a me ka pohihihi. Hoʻohana ʻia kahi huapalapala ʻana i ʻano ʻekolu, i hoʻoulu ʻia e nā ʻano hiʻohiʻona o nā kūlana ʻehā, ma ke ʻano he ʻōlelo kiʻi nui ma nā hoʻohana āpau. Hana pū nā palapala hoʻolaha me ka ʻoiaʻiʻo hoʻonui ʻia, no laila hiki i ka poʻe nānā ke ʻimi i ko lākou hohonu. Hoʻohana nā kikowaena polokalamu a me ka pūnaewele i nā kiʻi kūlana ʻekolu neʻe.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā SciFest Los Angeles Ka ʻŌnaehana Hōʻike Ahamele i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā SciFest Los Angeles Ka ʻŌnaehana Hōʻike Ahamele he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā SciFest Los Angeles Ka ʻŌnaehana Hōʻike Ahamele no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.