Harlem Advocacy Ka Pōʻai Kaʻana o nā Kiʻi by Jiaqi Song

Harlem Advocacy Ka Pōʻai Kaʻana o nā Kiʻi by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Harlem Advocacy Ka Pōʻai Kaʻana o nā Kiʻi

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Ka Pōʻai Kaʻana o nā Kiʻi

He kaʻina hōʻike ʻo Harlem Advocacy no nā kiʻi hoʻolaha i hana ʻia no kahi papahana kākoʻo olakino lehulehu ma Harlem, Kūlanakauhale ʻo New York. Hoʻohui nā kiʻi pōʻai i kahi hōʻailona waihona kālepa me nā hōʻailona kiʻi i pena ʻia, a hōʻike kēlā me kēia hōʻailona i hoʻokahi lawelawe, e like me ke kākoʻo olakino, kaiaulu, hoʻonaʻauao a i ʻole hana. Hōʻike kekahi kiʻi pōʻai nui i nā hōʻailona a pau i hui pū ʻia. No ka māhele ʻana i waena o ka lehulehu, ua māhele ʻia ke kaʻina i mau kiʻi pōʻai pākahi, e hōʻike ana kēlā me kēia i hoʻokahi hōʻailona ma ka nui nui. Hoʻāla ʻia ke ʻano ʻike maka e ka pop art, i mea e ʻike koke ai nā kamaʻāina o ia wahi i nā lawelawe.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Harlem Advocacy Ka Pōʻai Kaʻana o nā Kiʻi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Harlem Advocacy Ka Pōʻai Kaʻana o nā Kiʻi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Harlem Advocacy Ka Pōʻai Kaʻana o nā Kiʻi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.