Hang Seng Bank Ka Lumi Loko o ka Lālā Panakō by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Loko Hale a me Hōʻike Competition Category.
KeleaweLoko Hale· 2021
Hang Seng Bank Ka Lumi Loko o ka Lālā Panakō
Client: IMO design
A' Design Award Keleawe Winner in Loko Hale Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank Ka Lumi Loko o ka Lālā Panakō
Ke kikohoʻe: ʻO Hang Seng Bank kahi lālā panakō o ka hanauna hou ma loko o Hong Kong. Uhi ka lālā i ka 152 mika huinahā, a loaʻa iā ia kahi hoʻonohonoho ākea a hoʻokipa, me ka mālamalama ʻoluʻolu a me nā mea lāʻau mehana. Ua hoʻohui ʻia nā hiʻohiʻona lawelawe kikohoʻe me ka lumi loko, e like me ka lekiō uila, kahi pahu lawelawe kikohoʻe, a me kahi pahu lawelawe ponoʻī. Hiki i nā mea kūʻai aku ke loaʻa i kahi lekiō uila no nā lawelawe pahu ma o kahi polokalamu panakō kelepona ma mua o ko lākou hōʻea ʻana. Manaʻo ke kumu hoʻolālā e hōʻemi i ka manawa kali ma ka lālā a e hoʻohoihoi i ka panakō i mea ʻoi aku ka pono a me ke kamaʻilio pū ʻana.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Hang Seng Bank Ka Lumi Loko o ka Lālā Panakō i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hang Seng Bank Ka Lumi Loko o ka Lālā Panakō he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Hang Seng Bank Ka Lumi Loko o ka Lālā Panakō i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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