Kala Kiʻi · 2021
Branding Accademia of Perugia ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha
by Paul Robb
- A' Design Award Kala 2021 in Kiʻi
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha
Pono ka Accademia o Perugia i kahi ʻike ʻike hou e hōʻike ai i ka makemake o ke kula e neʻe wikiwiki i ka wā e hiki mai ana. Ua hana pū ʻo S&P me nā limahana a me nā haumāna o ABA e komo i nā keʻena like ʻole a me nā ʻano o ka Academy. Nā mea hoʻolālā & #039; ʻO ka luʻu ka hana ʻana i kahi ʻano kinetic brand i hoʻohui ʻia a me ka hoʻolālā ʻana i hāʻawi i ke ʻano pilikino i nā papa hoʻokahi. Ua hana lākou i kahi ʻōnaehana ʻike ikaika, paʻa, a maikaʻi hoʻi e hana ana ma nā ʻano hana like ʻole me ka pale ʻana i nā clichés maʻamau a me nā hui.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Branding Accademia of Perugia ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Branding Accademia of Perugia ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Branding Accademia of Perugia ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
