Tongrentang Zhima Health Hoʻolālā Loko o ka Hale Kūʻai na Yong Wong

ʻO Tongrentang Zhima Health Hoʻolālā Loko o ka Hale Kūʻai na Yong Wong he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

GulaLoko Hale· 2021

Tongrentang Zhima Health Hoʻolālā Loko o ka Hale Kūʻai

na Yong Wong

Mea Kūʻai: Beijing Tongrentang Health

Mea Lanakila A' Design Award Gula ma ka Māhele Loko Hale

21,079

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #108738

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Tongrentang Zhima Health Hoʻolālā Loko o ka Hale Kūʻai

He hale kūʻai ʻike ʻo Tongrentang Zhima Health ma Beijing. He 5000 mika kuea ka nui o ka hale kūʻai ma nā papahele ʻekolu. Hāʻawi ʻia ma kahi hoʻokahi nā meaʻai hoʻonui olakino, nā meaʻai hoʻoikaika kino, a me nā huahana mālama olakino e komo pū ana i ka ʻenehana olakino. Hoʻohana ʻia nā ʻāpana nui o nā mea kūʻokoʻa e like me ka lāʻau paʻa a me ke keleawe melemele ma loko. Mai ka papahele lalo a i luna, hōʻike ʻia ʻehā mau kumuhana, ʻo ia hoʻi ka nīnau, ka meaʻai, ka hoʻōla hou, a me ka lapaʻau. He wahi launa ʻoluʻolu nō hoʻi ka hale kūʻai no nā mea kūʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Tongrentang Zhima Health Hoʻolālā Loko o ka Hale Kūʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tongrentang Zhima Health Hoʻolālā Loko o ka Hale Kūʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Tongrentang Zhima Health Hoʻolālā Loko o ka Hale Kūʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Nā Ana a me ka Hoʻopili: 5000 square meters, 3 floors
Nā Lepili: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
ʻEnehana Hana: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Pilikia Hoʻolālā: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Noiʻi: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Hoʻoulu Manaʻo: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Ka Lōʻihi o ka Papahana: This project started in May 2019 and finished in December 2019 in Beijing.
Kaʻina Hana: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Nā Lālā Hui: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Nā Kuleana Kiʻi: Beijing Wuxiang Space Architecture Design