LiNing 8th Gen Hale Kūʻai Poʻokela na Yingtao Xu

ʻO LiNing 8th Gen Hale Kūʻai Poʻokela na Yingtao Xu he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KalaLoko Hale· 2021

LiNing 8th Gen Hale Kūʻai Poʻokela

na Yingtao Xu

Mea Kūʻai: Li Ning (China) Sports Goods Co., Ltd.

Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale

16,841

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #109123

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā LiNing 8th Gen Hale Kūʻai Poʻokela

ʻO LiNing 8th Gen he hale kūʻai poʻokela no kekahi hōʻailona haʻuki, e uhi ana i 2049 mika ʻāpana. Ke hoʻohana nei ka hoʻolālā i nā ala holo a me nā kahua pāpōpō. Hōʻike ka puka komo i nā huahana holo ma lalo o nā kāʻei mālamalama loli waihoʻoluʻu e ʻālohilohi ana i ke kani. He pale LED ma ke kikowaena e hoʻomanaʻo ana i nā pale ma luna o nā kahua pāpōpō a e kāʻei ana i ka hōʻike pāpōpō. Hoʻohana nā ʻili o loko i ka sima maʻalahi, akā ua hana ʻia nā papa hōʻike me ke metala a me ke kila kūpaʻa me ka ʻano ʻili fiba kalapona. Hiki ke wehe a hoʻohana hou ʻia nā papa hōʻike e hōʻemi ai i ka ʻōpala. Ua hui pū ʻia nā waiwai i nā wahi kumuhana maopopo.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā LiNing 8th Gen Hale Kūʻai Poʻokela i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā LiNing 8th Gen Hale Kūʻai Poʻokela he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā LiNing 8th Gen Hale Kūʻai Poʻokela e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Nā Ana a me ka Hoʻopili: The store's area is 2049 sqm.
Nā Lepili: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
ʻEnehana Hana: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Pilikia Hoʻolālā: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Noiʻi: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Hoʻoulu Manaʻo: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Ka Lōʻihi o ka Papahana: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Kaʻina Hana: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Nā Lālā Hui: Designer: Xu Yingtao
Designer: Yu Danfeng
Nā Kuleana Kiʻi: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.