Jie Yi Couture Hōʻike Waiwai Kālepa na Yiwen Tu

ʻO Jie Yi Couture Hōʻike Waiwai Kālepa na Yiwen Tu he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2021

Jie Yi Couture Hōʻike Waiwai Kālepa

na Yiwen Tu

Mea Kūʻai: Jie Yi Couture Studio

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

9,986

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #109125

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Jie Yi Couture Hōʻike Waiwai Kālepa

ʻO Jie Yi Couture kahi hōʻike waiwai kālepa i hana ʻia no kahi hale hana lole couture ma Shanghai. ʻO ka hua palapala Kina Jie ke ʻano he hoʻonā a wāwahi hou, a ʻo Yi hoʻi ke ʻano he hoʻokahi, hui pū ʻana a me ka kūlike mau. Ua kūkulu ʻia ka logo me ka palapala kikokikona Kina, a ua hoʻololi ʻia kekahi mau ʻāpana o nā hua palapala i hōʻailona o ke kiʻi lole (mannequin) a me nā ʻūpā ʻoki (scissors). ʻO nā kaha kiʻi hoʻolālā kihi (pattern-making sketches) ke kumu nui o ke kiʻi hōʻike, a ʻo kā lākou mau laina, piko piʻo, a me nā moʻolelo liʻiliʻi e hana ai i kahi kumu kiʻi kikoʻī. Ua hoʻohana ʻia kēia hōʻike waiwai ma nā pūʻolo like ʻole ma nā nui ʻokoʻa. Hōʻike kēia hoʻolālā i ka akamai o ka limahana a me kahi lawelawe humuhumu ʻano hapa-kūikawā (semi-custom).

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Jie Yi Couture Hōʻike Waiwai Kālepa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Jie Yi Couture Hōʻike Waiwai Kālepa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Jie Yi Couture Hōʻike Waiwai Kālepa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Nā Ana a me ka Hoʻopili: The packaging shown is offered in a variety of sizes and iterations based on the product.
Nā Lepili: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
ʻEnehana Hana: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Pilikia Hoʻolālā: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Noiʻi: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Hoʻoulu Manaʻo: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Ka Lōʻihi o ka Papahana: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Kaʻina Hana: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Nā Lālā Hui: Independent
Nā Kuleana Kiʻi: Yiwen Tu, 2020