Yoonly Hoʻokūlana Kiʻi by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Yoonly Hoʻokūlana Kiʻi

by Fanny De Bray

Client: Made for you

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #109809

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yoonly Hoʻokūlana Kiʻi

He hoʻokūlana kiʻi ʻo Yoonly i hoʻolālāʻia no kahi hōʻailona huakaʻi e hāʻawi ana i nā ʻike huakaʻi no nā mea huakaʻi ʻōpio. Ua hui pū ʻia ka huapalapala Y me kahi kaila palapala ʻāina, e hana ana i kahi pihi hoʻā a hoʻopau e kākoʻo ana i ka ʻōlelo kumu, e hoʻā i ke ola. ʻO nā huapalapala O ʻelua ua kālai ʻia e like me kahi hōʻailona pau ʻole, e hōʻike ana i nā hoʻomanaʻo e mau ana no ke ola holoʻokoʻa. ʻO ka lālani lalo o kēlā me kēia huapalapala ke keʻe aku i ka ʻākau, e hāʻawi ana i ke ʻano ikaika a me ke kālailai i ka logo. ʻO ke ʻōmaʻomaʻo pāpua ke hoʻomanaʻo i ke kai a me ka lani, ʻoiai ʻo ke ʻalani ke hoʻomanaʻo i ka mahana kanaka a me ka lā. Ua hoʻololi ʻia ka hoʻokūlana no nā pāpaho lima ʻelua, ka lima kikohoʻe a me ka lima paʻi kope.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yoonly Hoʻokūlana Kiʻi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yoonly Hoʻokūlana Kiʻi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yoonly Hoʻokūlana Kiʻi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you