Dreamquark Puke Kūʻai Kalepa by Fanny De Bray

Dreamquark Puke Kūʻai Kalepa by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Dreamquark Puke Kūʻai Kalepa

by Fanny De Bray

Client: Made For You

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreamquark Puke Kūʻai Kalepa

ʻO Dreamquark he puke kūʻai kalepa i kiʻi ʻia i hana ʻia no kekahi hui ʻenehana. He 210 a 297 milimika ka nui o ka puke, a wehewehe maopopo ʻia ai ka waiwai hou i hāʻawi ʻia e ka hui. Ua hoʻoulu ʻia ke ʻano kiʻi e ka logo e noho nei, a he leʻaleʻa nō ke ʻano me ka ʻole o ka lawe loa i ka maʻalahi loa. Hōʻike nā kiʻi hana a me nā kiʻi pakuhi i ka maʻalahi o ka hoʻohana ʻana iā Brain, kekahi hopena naʻauao hana. Hōʻike pū ka puke i ke akamai loea o nā hui hana o ka hui. ʻO ka pahuhopu, ʻo ia ka hāʻawi ʻana i kahi hoʻomaopopo maikaʻi aʻe no nā hana a ka hui.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Dreamquark Puke Kūʻai Kalepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dreamquark Puke Kūʻai Kalepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dreamquark Puke Kūʻai Kalepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
Dimensions & Packaging: Brochure: 210 mm x 297 mm
Tags: fun, illustration, graphic design, startup, brochure
Production Technology: Brochure
Design Challenge: Give a better understanding of company activities.
Research: Several research have been conducted to create this design:

- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction)
Inspiration: The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
Project Duration: The project started in March 2020 in Torino and finished in June 2020.
Operation Flow: As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme
Image Credits: Illustrator: Anna Cesa