Dragon Alley Hoʻolālaʻana Hōʻailona Waihoʻoluʻu na Tian Liu and Jiayi Chen

ʻO Dragon Alley Hoʻolālaʻana Hōʻailona Waihoʻoluʻu na Tian Liu and Jiayi Chen he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2021

Dragon Alley Hoʻolālaʻana Hōʻailona Waihoʻoluʻu

na Tian Liu and Jiayi Chen

Mea Kūʻai: Evil Design Studio

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

9,026

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #111593

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Dragon Alley Hoʻolālaʻana Hōʻailona Waihoʻoluʻu

He hoʻolālaʻana hōʻailona waihoʻoluʻu ʻo Dragon Alley i hana ʻia no kahi hale ʻaina hot pot a me kahi lumi kī e pili pū ana. Ua kūkulu ʻia ka hōʻailona ma luna o ka manaʻo o ka ʻelua like ʻole i huki ʻia mai ka moʻolelo akua Kina. Hōʻike ka hōʻailona o ka hale ʻaina i ka hoʻokuʻu ʻana ma o kahi kaha hōʻailona nakolo hekili, kahi kua ʻeleʻele inika, a me nā huaʻōlelo hana ikaika. Hōʻike naʻe ka hōʻailona o ka lumi kī i ka hoʻomanawanui ma o kahi kaha hōʻailona puka ʻana ma waena o nā ao, kahi kala pepa kūlohelohe, a me nā ʻano ʻoluʻolu aʻe. Hoʻohui ʻia nā hōʻailona ʻelua e nā kāhela gula e hoʻololi mālie ana. ʻO nā hoʻohana ʻana e pili ana i nā kāleka ʻoihana, nā papa kuhikuhi meaʻai, nā pōsuke, ka hoʻopaʻa lako, a me nā mea ʻai papa ʻaina.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Dragon Alley Hoʻolālaʻana Hōʻailona Waihoʻoluʻu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dragon Alley Hoʻolālaʻana Hōʻailona Waihoʻoluʻu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dragon Alley Hoʻolālaʻana Hōʻailona Waihoʻoluʻu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Nā Ana a me ka Hoʻopili: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Nā Lepili: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
ʻEnehana Hana: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Pilikia Hoʻolālā: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Noiʻi: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Hoʻoulu Manaʻo: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Ka Lōʻihi o ka Papahana: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Kaʻina Hana: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Nā Lālā Hui: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Nā Kuleana Kiʻi: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.