Lele i ka ʻike
Who's That Eating Puke Kiʻi Lele na Keitaro Sugihara

ʻO Who's That Eating Puke Kiʻi Lele na Keitaro Sugihara he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.


GulaKiʻi· 2021

Who's That Eating Puke Kiʻi Lele

na Keitaro Sugihara

Mea Kūʻai: Keitaro Sugihara

Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi

51,625

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #111800

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Who's That Eating Puke Kiʻi Lele

E pili ana kēia puke kiʻi lele i ʻehiku holoholona e hauʻoli ana me kā lākou mau mea ʻai punahele, me kēlā me kēia me kahi lele pepa 3D e hōʻike ana i kō lākou ʻano ʻai kūʻokoʻa. Ua hoʻolālā ʻia kēlā me kēia lele me ka ʻokiʻoki ʻana i hoʻokahi ʻaoʻao, a me kahi ʻaoʻao kōkua ʻelua e hōʻike ana i ka loko o kēlā me kēia waha a hōʻihi ana i ka paʻa kuʻina. Ma kēia hoʻolālā maʻalahi, pū ʻia me nā kiʻi kolaka pepa, ua hōmai ʻia ke ola i kēlā me kēia holoholona. Aia ma ka moʻolelo nā leo ʻai ma o nā huaʻōlelo hoʻohālikelike Kepani, e paipai ana i ka mea heluhelu e wehe a pani i nā ʻaoʻao i ka wā e ʻai nui ai nā holoholona.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Who's That Eating Puke Kiʻi Lele i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Who's That Eating Puke Kiʻi Lele he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Who's That Eating Puke Kiʻi Lele i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Nā Ana a me ka Hoʻopili
180 mm x 195 mm x 25 mm
Nā Lepili
Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
ʻEnehana Hana
Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Pilikia Hoʻolālā
The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Noiʻi
For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Hoʻoulu Manaʻo
After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Ka Lōʻihi o ka Papahana
The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Kaʻina Hana
For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Nā Lālā Hui
Publisher : TOKYO SHOTEN Ltd.

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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