New HQ New Rules ʻŌnaehana Hōʻailona by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KalaKiʻi· 2021
New HQ New Rules ʻŌnaehana Hōʻailona
Client: Magyar Telekom
A' Design Award Kala Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules ʻŌnaehana Hōʻailona
He ʻōnaehana hōʻailona ʻo New HQ New Rules i hana ʻia no ke keʻena poʻo hou o Magyar Telekom. Hōʻike ka hōʻailona i kekahi pūʻulu lula no ka ʻano hana ma ke keʻena. He maʻemaʻe akā he pāʻani nō ka hoʻolālā, no laila, ʻike ʻia nā lula he mea kono ma mua o ke kauoha ʻana. Hōʻike nā kiʻi i nā kūlana keʻena o kēlā me kēia lā me ka hoʻomākeʻaka a me ka pili kanaka. Kūʻēʻē ke ʻano analog i ka nui a me ke ʻano hou o ka hale. ʻO ka manaʻo ka hana ʻana i pane naʻau koke a me ka paipai ʻana i nā kānaka e hahai i nā lula me ka minoʻaka.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā New HQ New Rules ʻŌnaehana Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā New HQ New Rules ʻŌnaehana Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā New HQ New Rules ʻŌnaehana Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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