ʻO Pupstar ʻĀ Hōʻailona ʻOihana na Haolai Francis Zhou he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2021
Pupstar ʻĀ Hōʻailona ʻOihana
Mea Kūʻai: H. Design Studio
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #114266Ka Hoʻolālā
E Pili Ana iā Pupstar ʻĀ Hōʻailona ʻOihana
He ʻāhōʻailona ʻoihana ʻo Pupstar i hana ʻia no kekahi hui ʻenehana hoʻonohonoho wahi a me kāna mea nānā GPS no nā holoholona laka. Hoʻohui ka hōʻailona i nā ʻano kiʻi maʻalahi i huki ʻia mai kahi manea, he helehelena ʻīlio, he pine palapala ʻāina a me kahi pua alakaʻi. Hoʻopili ka hōʻailona i nā holoholona laka a me ka hoʻonohonoho wahi i loko o hoʻokahi hōʻailona ʻike maʻalahi. Hāʻawi nā kala hou a ʻōlinolino i ka ʻāhōʻailona i kahi leo hoaaloha a ikaika. Paʻi ʻia nā kāleka ʻoihana, nā palapala puʻe a me nā lako palapala ʻē aʻe ma ka pepa hana hou matte kili. Hoʻohana ʻia ka ʻōnaehana ʻike ma ke ʻano like ma nā paepae kikohoʻe, me ka pahuhopu e kōkua i nā mea nona nā holoholona i ka pale ʻana i ka nalowale o kā lākou holoholona laka.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Pupstar ʻĀ Hōʻailona ʻOihana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pupstar ʻĀ Hōʻailona ʻOihana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Pupstar ʻĀ Hōʻailona ʻOihana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
- Nā Ana a me ka Hoʻopili
- The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper. - Nā Lepili
- Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
- ʻEnehana Hana
- Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
- Pilikia Hoʻolālā
- For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
- Noiʻi
- The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
- Hoʻoulu Manaʻo
- Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
- Ka Lōʻihi o ka Papahana
- The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
- Kaʻina Hana
- The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
- Nā Lālā Hui
- Brand Design: Haolai Francis Zhou
Kākoʻo ʻIa
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