RYC Brand Identity Hoʻomaopopo ʻEnaʻena Kālepa by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

RYC Brand Identity Hoʻomaopopo ʻEnaʻena Kālepa

by Fengnan Lin

Client: Ryc

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #114458

ʻIke I Kēia Manawa Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Hoʻomaopopo ʻEnaʻena Kālepa

Kikokikona Puke: ʻO ka RYC Hoʻomaopopo ʻEnaʻena Kālepa he hōʻailona ʻike hoʻokele i hana ʻia no kahi hui kālepa uila e noho ana ma Guangzhou, Kina. Hana ʻia ka logo mai nā hōʻailona kikokiko ʻekolu: he māka hoʻohālikelike (!) no ka ʻike loea, he koma (,) no ka hoʻomau ʻana, a me he hopena hopena (.) no ka hemolele a me ka hoʻomaka hou ʻana. Hoʻohui ʻia ka hua palapala R a me ke ʻano o ke kaʻa kūʻai i nā hōʻailona kikokiko e hōʻike i ka ʻoihana. Hoʻohana ʻia nā hōʻailona kikokiko ma ke ʻano he ʻōlelo kaʻana like ma waena o nā ʻāina. Hoʻopili ʻia ka hoʻomaopopo ma nā kāleka ʻoihana, nā hōʻailona hana, nā puke moʻolelo, nā pūʻolo makana, a me nā ʻeke lole olonā, me ka hoʻohana ʻana i ke kila kilika a me ke kaha kiʻi pale.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā RYC Brand Identity Hoʻomaopopo ʻEnaʻena Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā RYC Brand Identity Hoʻomaopopo ʻEnaʻena Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā RYC Brand Identity Hoʻomaopopo ʻEnaʻena Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.