ʻO Zhuliguan Hote ʻo Ka Logo Hotel na Zhongxiang Zheng he mea lanakila hanohano loa o ka 2021 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2021

Zhuliguan Hote ʻo Ka Logo Hotel

na Zhongxiang Zheng

Mea Kūʻai: Zhongxiang Zheng

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

10,284

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #114786

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Zhuliguan Hote ʻo Ka Logo Hotel

He hōkele ʻo Zhuliguan e kālele ana i ka moʻomeheu ʻohe, ʻO ke kumu like me ka ʻohe a me ka ʻāleʻa, e manaʻo ka poʻe i ka hoʻomaka ʻana o kahi huakaʻi hou. Hōʻike ka logo i ka hoʻomohala ʻana mai ka mea ʻole i kekahi mea, ka mea i loaʻa mai ka philosophical Taoism. ʻO kāna hoʻololi e lawe i ke akeakamai o ka Chinese Taoism kuʻuna "Ma waho o Tao, hānau ʻia kekahi. Mai hoʻokahi, ʻelua; Mai ʻelua, ʻekolu; Mai ʻekolu, ke ao i hana ʻia", implying "The Tao way follows nature".

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Zhuliguan Hote ʻo Ka Logo Hotel i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Zhuliguan Hote ʻo Ka Logo Hotel he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Zhuliguan Hote ʻo Ka Logo Hotel no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Nā Ana a me ka Hoʻopili: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Nā Lepili: Brand , Research , Hotel , Logo , Culture
ʻEnehana Hana: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Pilikia Hoʻolālā: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Noiʻi: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Hoʻoulu Manaʻo: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Ka Lōʻihi o ka Papahana: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Kaʻina Hana: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Nā Palapala Kuleana: Trademark (2019) Zhongxiang Zheng
Nā Kuleana Kiʻi: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.