Kala Paʻi · 2021
S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha
by Paul Robb and Moira Bartoloni
- A' Design Award Kala 2021 in Paʻi
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha
Ua hoʻolālā ʻia ka branding S6 Foundry a me kāna puke kikoʻī ʻano hope e hana i ka hauʻoli o ka typography hou, e hoʻonoho ana i ka ʻōlelo ʻike maka. ʻO kahi papale nani a ʻoliʻoli o ka waihoʻoluʻu pumehana a me kahi ʻano ʻano ʻano kamahaʻo e hopu i ka ʻuhane, e hoʻomanaʻo ana i ke kākau inoa kuʻuna o ka 1900 century fun fair. Ua hoʻolālā ʻia nā hoʻolālā ma ke ʻano he kaleidoscope o nā ʻano a me nā mea e hana ai i ka ʻike kūpono kūpono o ka ethos o nā brand a me kahi kuhikuhi hou o nā font bespoke kalepa.
About the A' Design Award Kala
Ua lanakila ka hoʻolālā S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā S6 Foundry ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
