ʻO Meet Rebrand Ka Branding na Mengchao Wu, Hao Li and Sijia Zhang he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2021
Meet Rebrand Ka Branding
na Mengchao Wu, Hao Li and Sijia Zhang
Mea Kūʻai: Meet
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #115712Ka Hoʻolālā
E Pili Ana iā Meet Rebrand Ka Branding
ʻO Meet kahi hale ʻaina barbecue Korea e huli ana i nā ʻōpio. ʻO ka hana a ka mea kūʻai aku no Mengchao, Hao a me Sijia, ʻo ia ka hana ʻana i kahi kuhikuhi kiʻi a me ka ʻike maka e hōʻike i ke kiʻi ʻoniʻoni a hoʻolaha i nā ʻiʻo like ʻole. ʻO ke ʻano o nā ʻiʻo ma luna o ka grill ke hōʻike maoli nei i nā geometries. Ke alakaʻi nei kēia manaʻo iā lākou i ka milestone o ka manaʻo, hoʻohui i nā ʻiʻo like ʻole, ka iʻa a me nā mea kanu me nā geometries i kuhikuhi ʻia. Hāʻawi nā hui like ʻole a me nā hiʻohiʻona i nā geometries i ka pāʻani hope loa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Meet Rebrand Ka Branding i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Meet Rebrand Ka Branding he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Meet Rebrand Ka Branding e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Nā Ana a me ka Hoʻopili
- Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes - Nā Lepili
- Branding, Graphic Design, Visual Identity, BBQ, Food
- ʻEnehana Hana
- Adobe suite, Video Production, Printing, Package Design
- Pilikia Hoʻolālā
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Noiʻi
- Our research included 3 parts
1. Communications with the client.
2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.
3. visual research. - Hoʻoulu Manaʻo
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Ka Lōʻihi o ka Papahana
- 3 mouths
Executed in NYC and shanghai - Kaʻina Hana
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Nā Lālā Hui
- Mengchao Wu
Hao Li
Sijia Zhang - Nā Kuleana Kiʻi
- Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
