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J1M5 Boutique Hoʻolālā Kūloko Hale Kūʻai Kiʻekiʻe by Various Associates

J1M5 Boutique Hoʻolālā Kūloko Hale Kūʻai Kiʻekiʻe by Various Associates is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Loko Hale a me Hōʻike Competition Category.


KeleaweLoko Hale· 2021

J1M5 Boutique Hoʻolālā Kūloko Hale Kūʻai Kiʻekiʻe

by Various Associates

Client: Various Associates

A' Design Award Keleawe Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #115786

Colors

The Design

About J1M5 Boutique Hoʻolālā Kūloko Hale Kūʻai Kiʻekiʻe

He hale kūʻai lole no nā kaila lako he nui ka J1M5 Boutique, 266 mika huinahā ke kūlana ma Qingdao, Kina. ʻO ke kaʻa ukana ka manaʻo alakaʻi o ka hoʻolālā. Hoʻohuli nā kāpine i ka 360 kekelē ma ke kaha kūlana, a hiki ke wehe a pani manuahi, no laila hiki i kēlā me kēia ʻāpana ke lawelawe ma ke ʻano he kia, he kaʻa lole, he pahu lole, he lumi hoʻāʻo lole, a i ʻole he pukaaniani hōʻike. ʻO ka neʻe ʻana o nā kāpine ke hoʻololi i ka hoʻonohonoho ʻana a me nā ala hele kaʻa lole, a hoʻokuʻu i ka wahi papahele hāmama no nā hanana pop-up a me nā hālāwai nūhou liʻiliʻi. Hana ʻia ke kaupaku me ka micro cement a me ke kila kūpaʻa, a hūnā ʻia ke ala neʻe, ka mālamalama, a me ka mīkini hoʻomaha ea.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā J1M5 Boutique Hoʻolālā Kūloko Hale Kūʻai Kiʻekiʻe i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā J1M5 Boutique Hoʻolālā Kūloko Hale Kūʻai Kiʻekiʻe he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā J1M5 Boutique Hoʻolālā Kūloko Hale Kūʻai Kiʻekiʻe i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging
1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags
buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology
1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge
The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research
Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration
Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration
The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow
The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members
Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits
photo by: Feng Shao

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