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Niuniu Western Food Ka Hale ʻAina Loko by Mingbin Yang

Niuniu Western Food Ka Hale ʻAina Loko by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Loko Hale a me Hōʻike Competition Category.


KeleaweLoko Hale· 2021

Niuniu Western Food Ka Hale ʻAina Loko

by Mingbin Yang

Client: Niuniu Western Food

A' Design Award Keleawe Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #115864

Colors

The Design

About Niuniu Western Food Ka Hale ʻAina Loko

ʻO Niuniu Western Food he hale ʻaina loko e uhi ana i 400 mika huinahā. Hoʻohana ke kālai kiʻi i ka ʻōnaehana kala kūlana ma loko pono o ke keʻena. Hoʻohuiʻia ke kala ʻalani, ka mea nui o ke kūlana, me ke kala ʻele ʻea a me ke kala uliuli lani i loaʻa mai ke ʻano nātura. Hōʻike ke kala i ka mahalo i ke ao kūlohelohe ma o nā ʻokoʻa maka maʻalahi. Hoʻohana kekahi pā kiʻi paʻi pā i nā laina kiʻi like me ka mea a ke keiki e kaha ai e hana i kekahi kiʻi ʻohana o ke ʻano kūlana. ʻO nā mea i hoʻohana ʻia, ʻo ia ka pena, ka metala, ka pōhaku a me ka tile. Ua hoʻomohala ʻia ke kālai kiʻi e kūpono i kekahi kālā kūkulu palena.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Niuniu Western Food Ka Hale ʻAina Loko i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Niuniu Western Food Ka Hale ʻAina Loko he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Niuniu Western Food Ka Hale ʻAina Loko i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging
400sqm
Tags
Naturally, brand identity
Production Technology
Paint, metal, stone, tile.
Design Challenge
Investment cost is limited.
Research
The practice of brand culture and visualization system in space.
Inspiration
The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration
The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow
The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members
MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits
HONIDEA&NIU NIU WESTERN FOOD

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