ʻO Krafton Primary Function: Hoʻolālā ʻIke Hōʻailona na Plus X he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2021
Krafton Primary Function: Hoʻolālā ʻIke Hōʻailona
na Plus X
Mea Kūʻai: Krafton
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #115949Ka Hoʻolālā
E Pili Ana iā Krafton Primary Function: Hoʻolālā ʻIke Hōʻailona
Book Text: ʻO Krafton he hoʻolālā ʻike hōʻailona i haku ʻia no kekahi pūʻulu o nā keʻena hoʻomohala pāʻani. Hōʻike ka ʻōnaehana hoʻolālā logo i ke ʻano kūʻokoʻa o kēlā me kēia hōʻailona pili a me ka lōkahi o ka pūʻulu. Ua hoʻoulu ʻia ka hoʻolālā e ka hōʻailona o kekahi hui hana o ka Wā Waena, a ua hoʻohana ʻia kekahi kiʻiʻāpana ʻano pale ma ke ʻano he ʻano kumu. Hoʻohana ʻia ke ʻano hōʻailona like i nā hōʻailona pili a pau a ua hoʻokaʻawale ʻia ma nā waihoʻoluʻu i koho ʻia. Hoʻohana ʻia nā logo, nā waihoʻoluʻu, nā ʻano leka a me nā kiʻi nui ma nā wahi pili e like me nā kāleka ʻoihana, nā palapala, nā ʻikona a me nā hoʻolaha.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Krafton Primary Function: Hoʻolālā ʻIke Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Krafton Primary Function: Hoʻolālā ʻIke Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Krafton Primary Function: Hoʻolālā ʻIke Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Nā Ana a me ka Hoʻopili
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - Nā Lepili
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- ʻEnehana Hana
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - Pilikia Hoʻolālā
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Noiʻi
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Hoʻoulu Manaʻo
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Ka Lōʻihi o ka Papahana
- The project proceeded for 9 months in Seoul, South Korea.
- Kaʻina Hana
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Nā Palapala Kuleana
- Copyrights belong to Plus X Co.
- Nā Lālā Hui
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - Nā Kuleana Kiʻi
- Plus X
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
