Cosmetea Pop Up Ke Kūkulu ʻana i Loko o ka Hale Kūʻai by Lina Chen and Yiting Ma

Cosmetea Pop Up Ke Kūkulu ʻana i Loko o ka Hale Kūʻai by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award Gula in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

GulaLoko Hale· 2021

Cosmetea Pop Up Ke Kūkulu ʻana i Loko o ka Hale Kūʻai

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award Gula Winner in Loko Hale Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cosmetea Pop Up Ke Kūkulu ʻana i Loko o ka Hale Kūʻai

He hale kūʻai a hōʻikeʻike ʻo Cosmetea Pop Up ma Shanghai, Kina. Aia ka lumi 9 mika ʻāpana ma kahi hale ʻaina bao mua ma ke alanui ʻo Yuyuan, he alanui me ka mōʻaukala o nā makahiki he 100 a ʻoi. Hoʻohui ka hoʻolālā i ke kī me nā mea hoʻonani. He puka nui koʻikoʻi ma ke alo o ka hale, i hoʻoulu ʻia e ke ʻano o ka ipu kī o ka hōʻailona hui, e hoʻonui ana i loko o kahi tunelu pōʻai haiki i uhi ʻia me ke kila kūmau aniani a hoʻomālamalama ʻia e nā laina LED. Hoʻokomo ʻia nā haka i loko o nā lua kūikawā i hana ʻia ma muli o nā hui mortise a me tenon. Hāʻawi kahi waihona paia ʻulaʻula i ka hōʻikeʻike a me ka mālama waiwai.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Cosmetea Pop Up Ke Kūkulu ʻana i Loko o ka Hale Kūʻai i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cosmetea Pop Up Ke Kūkulu ʻana i Loko o ka Hale Kūʻai he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Cosmetea Pop Up Ke Kūkulu ʻana i Loko o ka Hale Kūʻai i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu