Self Help Graphics and Art Ka ʻIkena Kūmau ʻOihana by David Jimenez

Self Help Graphics and Art Ka ʻIkena Kūmau ʻOihana by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Self Help Graphics and Art Ka ʻIkena Kūmau ʻOihana

by David Jimenez

Client: David Jimenez

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Ka ʻIkena Kūmau ʻOihana

He papahana hoʻohana hou i ka hōʻailona no kahi kikowaena noʻeau kaiāulu ma East Los Angeles ʻo Self Help Graphics and Art. Hōʻike ka ʻike hou i ka waiwai, ka misionali, a me ka mōʻaukala o ke kikowaena, ka mea i ulu mai ka ʻike moʻomeheu a me ka mana kālaiʻāina o nā mea pena Chicana, Chicano, a me Latinx. Ua hoʻoulu ʻia kekahi kikokikona hōʻike kūikawā a me ka hōʻailona palapala e ke ʻano grid o nā hōʻailona hieroglyph Aztec a me Maya. Ua ʻokiʻia ka hōʻailona palapala me ka lāsā ma ka lāʻau MDF a ua pahu paʻi ʻia e hoʻohui i ke ʻano peʻa. Ua kīʻaha paʻi ʻia nā pōsuta e hoʻomaikaʻi i ka mōʻaukala paʻi kiʻi o ke kikowaena.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Self Help Graphics and Art Ka ʻIkena Kūmau ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Self Help Graphics and Art Ka ʻIkena Kūmau ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Self Help Graphics and Art Ka ʻIkena Kūmau ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez