Three Emotions Hana Nui: ʻIkepili Hōʻailona Kālepa by Tsuyoshi Omori

Three Emotions Hana Nui: ʻIkepili Hōʻailona Kālepa by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2021

Three Emotions Hana Nui: ʻIkepili Hōʻailona Kālepa

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Three Emotions Hana Nui: ʻIkepili Hōʻailona Kālepa

Kikokikona Puke: ʻO Three Emotions kahi ʻikepili hōʻailona kālepa i hana ʻia no kahi hui hoʻohana waiwai ʻole ma Iapana. Hana kēia hui e hoʻokomo i nā hale mālama maʻi lēpera o Hansen i ka Papa Inoa Hoʻoilina Honua o UNESCO. Hoʻohui ʻia ka logo i ʻekolu kiʻi hōʻailona e hōʻike ana i ka ʻeha nui, ke kaumaha, a me ka manaʻolana. Ua hoʻonohonoho ʻia ka waha o kēlā me kēia kiʻi hōʻailona i ke ʻano o kahi alahaka, kahi e heluhelu ʻia ai hoʻi ʻo ia ma ke ʻano he huapalapala H. ʻO ke alahaka, e hōʻike ana i kahi alahaka maoli i kūkulu ʻia ma kahi mokupuni kahi e kū nei ʻelua hale mālama maʻi. Hōʻike ʻia nā palapala hoʻolaha he 594 a 841 milimeka ka nui ma nā kula lapili, nā kula kamaliʻi, a me nā haukapila.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Three Emotions Hana Nui: ʻIkepili Hōʻailona Kālepa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Three Emotions Hana Nui: ʻIkepili Hōʻailona Kālepa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Three Emotions Hana Nui: ʻIkepili Hōʻailona Kālepa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.