Timing Sauce Hōʻailona Waiwai by Wai Ching Chan

Timing Sauce Hōʻailona Waiwai by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2022

Timing Sauce Hōʻailona Waiwai

by Wai Ching Chan

Client: Timing Sauce

A' Design Award Hao Winner in Kiʻi Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Hōʻailona Waiwai

ʻO Timing Sauce kahi papahana hōʻailona waiwai i hana ʻia no kekahi mea hana kāleawai. Uhi kēia hana i kahi inoa waiwai hou, kahi kiʻi hōʻailona, ka hōʻeha puʻolo a me nā mea kūʻai. ʻO ka inoa mua, pili ia i ka pasta, ʻaʻole i kūlike me nā huahana i kūʻai ʻia, no laila ua koho ʻia kahi inoa hou. Hoʻohana ka kiʻi hōʻailona i nā kālailai kūlana e hōʻike ana i kahi kāleawai a me kahi helehelena minoʻaka. Ua alakaʻi ʻia ke koho kala e ka noiʻi kala, a ua hoʻāʻo ʻia kekahi mau hui kala e hōʻike i ka hauʻoli a me ka makemake ʻai. Paʻi ʻia nā palapala inoa ma luna o ka PVC hinuhinu paʻa wai, a hana ʻia i ʻekolu nui no nā ʻōmole 120, 150 a me 180 mililita.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Timing Sauce Hōʻailona Waiwai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Timing Sauce Hōʻailona Waiwai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Timing Sauce Hōʻailona Waiwai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong