Palatina Kiʻiʻoniʻoni · 2021
Grundig Heinzelmann Limited Edition Kiʻiʻoniʻoni Hoʻolaha Hoʻoulu Kūʻai
- A' Design Award Palatina 2021 in Kiʻiʻoniʻoni
- CLIENT: Digital Panorama
- Estimated Number of Design Views: 248,560
- Verification code F4CFD64CCD · Verify this award
Colors
About Grundig Heinzelmann Limited Edition Kiʻiʻoniʻoni Hoʻolaha Hoʻoulu Kūʻai
ʻO Grundig Heinzelmann Limited Edition he kiʻiʻoniʻoni hoʻolaha hoʻoulu kūʻai i hana ʻia no kahi lekiō i hoʻoulu ʻia e kahi hoʻolālā mōʻaukala. Ua hoʻolauna ʻia ka lekiō Heinzelmann i ka makahiki 1946 ma ke ʻano he lekiō pahu lāʻau i kūkulu ʻia me ka ʻole o nā paipu ʻeleka. Ke wehewehe hou nei ke kiʻiʻoniʻoni i kēia hoʻoilina ma o kahi ao o ka lāʻau a me ke metala i palaki ʻia i loko o ka lokahi. Ua hana kiʻi ʻia a hoʻoneʻe ʻia nā mea a pau ma ka lewa paʻa ʻekolu me ka hoʻohana ʻana i nā kiʻi lolouila. He kanaono kekona ka lōʻihi o ke kiʻiʻoniʻoni ma ke ʻano akaka piha kiʻekiʻe, a pau ia i loko o kahi lumi me kahi ʻano kahiko akā hou nō hoʻi.
About the A' Design Award Palatina
Ua lanakila ka hoʻolālā Grundig Heinzelmann Limited Edition Kiʻiʻoniʻoni Hoʻolaha Hoʻoulu Kūʻai i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Grundig Heinzelmann Limited Edition Kiʻiʻoniʻoni Hoʻolaha Hoʻoulu Kūʻai i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Grundig Heinzelmann Limited Edition Kiʻiʻoniʻoni Hoʻolaha Hoʻoulu Kūʻai i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Press Kit
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Image Credits
- Video Credits: Emre GOREN
