ʻO Minimo Pahu Makana na Rilind Hoxha he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Lako Makana.

KeleaweLako Makana· 2026

Minimo Pahu Makana

na Rilind Hoxha

Mea Kūʻai: Why Agency

Mea Lanakila A' Design Award Keleawe ma ka Māhele Lako Makana

10,740

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #118886

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Minimo Pahu Makana

He hōʻiliʻili kula hoʻonani no nā keiki ʻo Minimo na Smaragd 1969, a na Why Agency i hana i ka pahu makana a me ka ʻike hāʻawi makana piha. Ua hoʻolālā ʻia ka manaʻo e pili ana i ka makana waiwai mua a ke keiki, e hoʻololi ana i ka manawa o ka loaʻa ʻana o nā mea hoʻonani i ʻike pāʻani a hoʻomanaʻo ʻia. Me nā ʻāpana hoʻonani, aia i loko o ka pahu he pūʻulu pepa hoʻopili me nā hoʻolālā mai ka hōʻiliʻili gula, he puke kala, nā penikala kala like ʻole, a me kahi Palapala Passport Pēpē Minimo no nā mea kūʻai mua. Paipai kēlā me kēia mea i nā keiki e ʻimi, e hana, a e pili me ka hōʻiliʻili ma waho aʻe o nā mea hoʻonani ponoʻī.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Minimo Pahu Makana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Minimo Pahu Makana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Minimo Pahu Makana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Nā Ana a me ka Hoʻopili: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Nā Lepili: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
ʻEnehana Hana: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Pilikia Hoʻolālā: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Noiʻi: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Hoʻoulu Manaʻo: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Ka Lōʻihi o ka Papahana: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Kaʻina Hana: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Nā Lālā Hui: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Nā Kuleana Kiʻi: Semi Alili