ʻO Math Alive Ka ʻike na Brand Core - Visang he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

GulaKiʻi· 2021

Math Alive Ka ʻike

na Brand Core - Visang

Mea Kūʻai: VISANG Education Inc.

Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi

138,535

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #119111

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Math Alive Ka ʻike

Hoʻonui nā kumu kiʻi ʻoniʻoni i ka hopena aʻo o ka makemakika i loko o ke kaiapuni hoʻonaʻauao hui. Na nā kiʻi parabolic mai ka makemakika i hoʻoikaika i ka hoʻolālā logo. Hoʻopili ʻia ka leka A a me V me kahi laina mau, e hōʻike ana i ka pilina ma waena o ke kumu aʻo a me kahi haumāna. Hāʻawi ia i ka ʻōlelo a Math Alive e alakaʻi i nā mea hoʻohana e lilo i keiki whiz ma ka makemakika. Hōʻike nā kiʻi kiʻi i ka hoʻololi ʻana o nā manaʻo makemakika abstract i loko o nā kiʻi kiʻi ʻekolu. ʻO ka paʻakikī ka hoʻohālikelike ʻana i ka leʻaleʻa a me ka hoʻonohonoho ʻana no ka poʻe i manaʻo ʻia me ka ʻoihana ma ke ʻano he ʻenehana hoʻonaʻauao.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Math Alive Ka ʻike i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Math Alive Ka ʻike he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Math Alive Ka ʻike i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Nā Ana a me ka Hoʻopili: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Nā Lepili: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
ʻEnehana Hana: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Pilikia Hoʻolālā: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Noiʻi: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Hoʻoulu Manaʻo: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Ka Lōʻihi o ka Papahana: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Kaʻina Hana: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Nā Lālā Hui: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Nā Kuleana Kiʻi: Shutterstock, Clipart Korea