Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa by Paul Meeuwsen

Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Keleawe Winner in Kiʻi Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa

'O Beat Coffee kekahi ho'olālā ki'ina waiwai kālepa a me ka pahu no kekahi hui kope. Ua ho'omaka ke ho'ololi hou 'ana me nā 'ike mākeke, ka nānā 'ana i nā hoa pā'ani a me nā manaʻo mai nā mea kūʻai, nā mea i hoʻokumu i ke ala hana a me ke kūlana o ka waiwai kālepa. Hōʻike ʻia kēia kūlana ma o ka lālani 'Serious Fun Coffee,' e hoʻonoho ana i ke ʻano leo a hoʻohui pū i ka leʻaleʻa, ke mele, a me ke kope. Ho'ohana 'ia ka leo o ka mea nona ka 'oihana e hō'ea mai ai ke kaha waiwai kālepa. Lawe 'ia ka manaʻo like i loko o ka 'eke kope pa'i, e ho'āla ana ma o ka 'oihana augmented reality. 'O ka pahuhopu he ki'ina waiwai kālepa akaka, nānā pono i ka mea kū'ai, a me ka le'ale'a.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey