Keleawe Kiʻi · 2021
Episode Hoʻolālā ʻIke Waiwai Hōʻailona
by Plus X
- A' Design Award Keleawe 2021 in Kiʻi
- CLIENT: Sk D&d Episode
- Estimated Number of Design Views: 11,858
- Verification code 0A80EC0344 · Verify this award
Colors
About Episode Hoʻolālā ʻIke Waiwai Hōʻailona
Hoʻokahi ʻo Episode he hoʻolālā ʻike hōʻailona a me ka ʻike waiwai hōʻailona no kahi kahua noho like ʻia. Hoʻokumu ʻia ka hoʻolālā ma muli o ka mea hoʻohana, ʻaʻole ka mea hoʻolako, a hāʻawi mua ʻia ka manaʻo i ke kamaʻilio pū ʻana me nā kamaʻāina. ʻO ka ʻāpana huināhā i loko o ka hōʻailona Episode, hōʻike ia i kahi wahi e mālama ai i nā moʻolelo like ʻole. Hoʻohana ʻia nā hōʻailona, nā waihoʻoluʻu, nā ʻano huapalapala, a me nā kiʻi koʻikoʻi ma nā wahi hui like ʻole, ma ka pūnaewele a me ma waho o ka pūnaewele, e komo pū ana me nā kāleka kamaʻāina a me nā helu keʻena. He ʻōnaehana loli kēia, ʻaʻole paʻa, no laila hiki i kēlā me kēia kamaʻāina ke hoʻopiha i ka hoʻolālā me kāna moʻolelo pono ponoʻī iho.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Episode Hoʻolālā ʻIke Waiwai Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Episode Hoʻolālā ʻIke Waiwai Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Episode Hoʻolālā ʻIke Waiwai Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Dimensions & Packaging
- Digital Work
- Tags
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Production Technology
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Design Challenge
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Research
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Inspiration
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Project Duration
- The project proceeded for 4 months in Seoul, South Korea.
- Operation Flow
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
