Rename Hana Nui: Hōʻike Hoʻolālā by Xue Jiang

Rename Hana Nui: Hōʻike Hoʻolālā by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2021

Rename Hana Nui: Hōʻike Hoʻolālā

by Xue Jiang

Client: 869 School of Design

A' Design Award Hao Winner in Kiʻi Category

7,634

Verified Award Winner

Verify Award Status for #119760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rename Hana Nui: Hōʻike Hoʻolālā

Kikokikona Puke: ʻO Rename kahi hōʻike hoʻolālā e nīnau ana i ka manaʻo o nā kūlana a me ke ana. Hoʻohana ka hōʻike i kahi ʻōlelo kiʻi i lawe ʻia mai nā mea ana. Hui pū ʻia ke kiʻi hōʻike, ke kiʻi hui ʻia (collage), a me ke kiʻi paʻi kiʻi, a ʻaha ʻia ʻehā ʻano kumu mai kahi pūʻulu huinakolu a hui pū ʻia i mau ʻano pulelehua. Hana ʻia kahi ʻōwili pepa lōʻihi e like me kahi ana lima, no laila hiki i nā mea kipa ke koho a hana paha i kahi ʻāpana hui kiʻi e kūpono ana i ko lākou ʻano ponoʻī a lawe pū me lākou i loko o kahi ʻeke waihona palapala. Hoʻohana ʻia ke kapa PVC ʻike ʻia a me ka pepa ʻōwili no ka hōʻike ʻana.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Rename Hana Nui: Hōʻike Hoʻolālā i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Rename Hana Nui: Hōʻike Hoʻolālā he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Rename Hana Nui: Hōʻike Hoʻolālā no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimensions & Packaging: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Tags: Rename, standard, measurement, ruler
Production Technology: Transparent PVC cloth, toilet paper roll paper
Design Challenge: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Research: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspiration: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Project Duration: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Operation Flow: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Team Members: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Image Credits: Creator Wu Huizi，in 2021，RENAME