Destroy Hana Kumu: Pōka Pono Lehulehu by Lin Lin

Destroy Hana Kumu: Pōka Pono Lehulehu by Lin Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Destroy Hana Kumu: Pōka Pono Lehulehu

by Lin Lin

Client: Lin Lin

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #120031

View at A' Design Award Press Release Award Badge

Colors

The Design

About Destroy Hana Kumu: Pōka Pono Lehulehu

Kikokikona Puke: ʻO Destroy kekahi pōka pono lehulehu i hana ʻia e paipai i ka mālama ʻana i ke kaiapuni a me nā holoholona hihiu. Hoʻohana ka pōka i ke kūkulu hou ʻana o nā kiʻi, e hoʻohui ana i kekahi mau mea like ʻole i loko o hoʻokahi aka ʻāpana. Hōʻike wale ʻia kekahi ʻāpana o ka panda, no laila hoʻopiha ka manaʻo o ka mea nānā i ka holoholona holoʻokoʻa, e hahai ana i nā loina o ka noʻonoʻo Gestalt. ʻO ka ʻeleʻele a me ke keʻokeʻo wale nō nā waihoʻoluʻu i hoʻohana ʻia, kahi e hāʻawi ai i ka hoʻonohonoho ʻana i kahi hopena ʻike ikaika. ʻO ka nui o ka pōka he 210 a me 297 mika liʻiliʻi. Hoʻolaha ʻia ʻo Destroy ma ka uila pūnaewele a hiki nō hoʻi ke paʻi ʻia ma luna o nā peʻa pili a i ʻole ka pepa kiʻi paʻi.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Destroy Hana Kumu: Pōka Pono Lehulehu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Destroy Hana Kumu: Pōka Pono Lehulehu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Destroy Hana Kumu: Pōka Pono Lehulehu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin