Bergtor Visual Identity Kūlana Ike Nānā by Erika Baczo

Bergtor Visual Identity Kūlana Ike Nānā by Erika Baczo is a highly esteemed winner of the very prestigious 2021 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2021

Bergtor Visual Identity Kūlana Ike Nānā

by Erika Baczo

Client: Bergtor

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bergtor Visual Identity Kūlana Ike Nānā

ʻO Bergtor kahi kūlana ʻike nānā i hoʻolālāʻia no kahi hōʻailona pani kaʻa hale. Hoʻokumuʻia ka ʻike ma luna o kahi ʻōnaehana ʻīnika paʻa a me kahi ʻano puʻukū liʻiliʻi. Ua hoʻohuiʻia nā hiʻohiʻona hoʻohālikelike i nā huapalapala e hōʻike ai i ke ʻano o ka inoa. Ua hoʻololiʻia ka huapalapala E e ʻekolu kaha i hoʻoulu ʻia mai nā laina nui o kahi puka pani kaʻa hale, e hana ana i kahi kiʻi hōʻailona maʻalahi. ʻO ka waihoʻoluʻu he ʻelua kala o ka ʻeleʻele a me ka ʻōmaʻomaʻo hou, a ʻo Gotham ke ʻano huapalapala nui. Ua kahaʻia ka logo a me ka ʻōnaehana ʻike nānā ma ke ʻano vector, no laila e hiki ke hoʻololi ʻia i nā nui like ʻole no nā pāpaho lolouila a me nā pāpaho paʻi.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Bergtor Visual Identity Kūlana Ike Nānā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Bergtor Visual Identity Kūlana Ike Nānā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Bergtor Visual Identity Kūlana Ike Nānā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Dimensions & Packaging: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Tags: visual identity, modern, simple, timeless, feasibility, reliability
Production Technology: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Design Challenge: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Research: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspiration: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Project Duration: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Operation Flow: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patents: Copyrights belong to the CEO of the Bergtor company.
Team Members: Erika Baczó
Alpár Dávid
Image Credits: Credits to: Adobe stock - main image.