Soda Grocery Hana Nui: Ka Hōʻeha ʻAi by Lan Shenfan and Xu Jingwen

Soda Grocery Hana Nui: Ka Hōʻeha ʻAi by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2021

Soda Grocery Hana Nui: Ka Hōʻeha ʻAi

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #120521

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Soda Grocery Hana Nui: Ka Hōʻeha ʻAi

Kikokikona Puke: ʻO Soda Grocery he hoʻolālā hōʻeha no ka meaʻai hoʻomanaʻo i kūʻai ʻia i nā mākaʻikaʻi ma Macau. Ua kiʻi ʻia ke ʻano hoʻolālā mai ka hōʻeha pana ahi i hana ʻia ma Macau i ka mokuahiki iwakālua. Ua kaha hou ʻia nā kiʻi o nā wāhine ʻehā i lawe ʻia mai ka hōʻeha mōʻaukala ma ke ʻano he kiʻi hou, a ua paʻi ʻia me nā waihoʻoluʻu ikaika. ʻEhā pahu meaʻai ke lawe nei i kēia mau kiʻi, a ʻo kēlā me kēia pahu he 185 e 145 e 55 milimika ka nui. Ua hoʻopau ʻia ka pepa uhi paʻi a me nā lepili loko me ka hoʻopohō, ka uhi ultraviolet, ke gula keleawe, a me ke ʻoki ʻana. Ke mālama nei ka hoʻolālā i ke ʻano kūloko i ka wā e hoʻokō ai i ka ʻono hou.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Soda Grocery Hana Nui: Ka Hōʻeha ʻAi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Soda Grocery Hana Nui: Ka Hōʻeha ʻAi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Soda Grocery Hana Nui: Ka Hōʻeha ʻAi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu