ʻO Fck 2020 Kalena na Lateral Creative Hub he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

GulaKiʻi· 2021

Fck 2020 Kalena

na Lateral Creative Hub

Mea Kūʻai: Lateral Creative Hub

Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi

52,262

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #120533

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Fck 2020 Kalena

He kalena pākaukau ʻo Fck 2020 no ka makahiki 2021. Ua hana ʻia ka kalena ma ke ʻano he leporello, he pepa lōʻihi i pelu ʻia i ʻumikūmālua mau ʻāpana. Hiki ke mālama palahalaha ʻia a heluhelu ʻia e like me ka puke, a hiki paha ke kau ʻia ma luna o kahi pākaukau ma ke ʻano pōʻai a i ʻole ma nā ʻano ʻē aʻe. Aia i kēlā me kēia mahina kahi makemake pōkole no ka makahiki hou, i haʻi ʻia ma o nā kiʻi kaila hou waihoʻoluʻu lehulehu a me nā kiʻi kahakaha maʻalahi. ʻO ka manaʻo, ʻo ia ka huli ʻana i ka ʻaoʻao o kahi makahiki paʻakikī me ka hoʻomākeʻaka a me ka noʻonoʻo ākea. He paʻi kikohoʻe ka paʻi ʻana ma ka pepa keʻokeʻo he 240 kalama. ʻO ka nui i pelu ʻia he 169 ma ka 240 milimika.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Fck 2020 Kalena i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fck 2020 Kalena he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Fck 2020 Kalena i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Nā Ana a me ka Hoʻopili: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Nā Lepili: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
ʻEnehana Hana: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Pilikia Hoʻolālā: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Noiʻi: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Hoʻoulu Manaʻo: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Ka Lōʻihi o ka Papahana: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Kaʻina Hana: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Nā Lālā Hui: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK