Public Health Beyond Borders Papahana Kūlana ʻIke Kiʻi by Yoske Mitsui

Public Health Beyond Borders Papahana Kūlana ʻIke Kiʻi by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2021

Public Health Beyond Borders Papahana Kūlana ʻIke Kiʻi

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Hao Winner in Kiʻi Category

8,082

Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Papahana Kūlana ʻIke Kiʻi

He papahana kūlana ʻike kiʻi ʻo Public Health Beyond Borders i hana ʻia no kekahi hui haumāna a me nā limahana kula e hoʻoponopono ana i nā pono olakino o nā kaiāulu hoa. Hoʻohana ka hōʻailona i ʻelima waihoʻoluʻu. Hōʻike ke ʻōmaʻomaʻo a me ke uliuli i ka manaʻo honua, a hōʻike naʻe ka ʻulaʻula, ka melemele a me ka ʻeleʻele i ke kumu ʻo ke Kulanui o Maryland o ka māhele hoʻokumu. Hōʻike kekahi pōʻai ma waena i ka lōkahi a me ka hui pū ʻana. Ua hoʻohālikelike ʻia ka huaʻōlelo hōʻailona me nā kikokikona nui o ke kulanui. He maʻalahi ka hōʻailona, hiki ke hoʻonui a hoʻoemi ʻia, a hiki ke hoʻololi ʻia kona mau ʻāpana, a hana pono ia me hoʻokahi waihoʻoluʻu a me nā nui like ʻole ma ka paʻi a me nā pāpaho lolouila.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Public Health Beyond Borders Papahana Kūlana ʻIke Kiʻi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Public Health Beyond Borders Papahana Kūlana ʻIke Kiʻi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Public Health Beyond Borders Papahana Kūlana ʻIke Kiʻi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.